Chris Brogan Interview: Video Creation for Business – Future of Publishing

by Trung Nguyen on May 16, 2012
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Chris Brogan says that a lot of corporations try to emulate television for their online video marketing efforts, but this is the wrong approach.

Television is more or less a one-way communication medium whereas social media, including social videos, are two- or multi-way streets. In this episode, Murray Newlands interviews Chris Brogan about social video content creation and why it matters for business: Click to continue…

Brand Participation in Product Conversations – Future of Publishing

by Trung Nguyen on May 9, 2012
meaningful-conversations

This is the second week Blogging24H has hosted Future of Publishing, an American online show about the publishing industry and how it relates to marketing. This week, the topic is how brands can engage with potential leads in online communities without alienating them. This is something brands have historically had trouble with, so much so that many publishers are reluctant to let them enter conversations even if they’re willing to pay. Influence People’s Murray Newlands and VigLink’s Oliver Roup tell you more with a panel of experts below: Click to continue…

Social Media Content Creation – Future of Publishing

by Trung Nguyen on May 2, 2012
Print

Hi there, a few days ago, I received a great suggestion from Murray Newlands. Now I’m proud to announce that we’re an Official Media Partner with Future of Publishing, an American marketing and content TV show, and it will air each week on my blog, BLOGGING24H.

This week’s episode is about creating content for social media, in particular social networks. Social content can be used by both businesses and bloggers: Businesses can drive more customers to their stores and bloggers can make a few quick bucks off PPC ads. Check the episode out below: Click to continue…