Want more attention for your blog? Feel like you’re pumping out great content, but still not getting the amount of readers you want? The secret is marketing. It doesn’t matter how great your blog is, no one can fall in love with it until they’ve actually seen it. If you’re not getting your blog out there, you won’t have a successful blog. Because of that simple fact, marketing is the best kept secret for having a successful blog.
There are multiple ways to get completely free marketing and advertising, so never pay to do either. One option is called Search Engine Optimization, or SEO. In SEO, you are trying to post blogs based off of what people are already searching for when they go onto Google or any other search engine. To have SEO success you need to be able to do 2 major things; put keywords in your posts that are commonly searched, and get referenced and linked in other blogs. Both of these skills come with time and are not difficult to develop.
The next option is through social media sites. Pretty much everybody has a facebook, instagram, pinterest, google+ or twitter account now days, so this is a great way to reach a large audience. Getting noticed on social media sites can also help your amount of Search Engine Optimization. Look around at what the people of your niche are using, and get an account at that site.
Networking is another big part of marketing. Although this concept may seem impossible, remember that it is easy if you network with people at your current level. If you are only trying to get the attention of the biggest people in the industry and you are just starting out, you will never get any real contacts. Find people in the same position as you, and work together. You can get a bigger audience when you have another blogger on your side. Once you have a relationship with another blogger, do not make the mistake of being selfish. You will lose the relationship and help of that person, and also inhibit yourself from making new contacts once the word gets out. The more you help others, the more people will want to help you.
Media platforms are also a great way to market, and they are completely free. The two most commonly used media platforms are itunes and youtube. Making podcasts and videos gets your content out to places where people are already visiting, and gets them to realize how great your content is and visit your blog more often. Another easy way to market is to get readers to subscribe their email addresses. Then you can email them when there are blog updates.
As you can see, marketing is so important. It can also be extremely cheap and easy once you know how. Once you are in a marketing state of mind, you will always be thinking of other ways to reach new audiences, and your blog will grow exponentially.